Fresh Entertainment was born into existence in March 2006 in Dubai, through an irrefutable love for live music of all genres. This successful venture has now hit the UK shores and is about to make waves in the UK entertainment scene.
The director of Fresh Entertainment had the pleasure, experience and knowledge of being the Event Director for AEG Live Middle East between the years of 2007-2009, while at AEG Live he was part of the team who executed such concerts as Kylie, Iron Maiden and Bon Jovi as well as the launch of the ATLANTIS Hotel in Dubai.
Fresh Entertainment launched at the Rotana Hotel, Abu Dhabi in the Lab club, the success of the events and the electric response from the crowd significantly exceeded all of the management’s expectations. Since that momentous day, Fresh has gone from strength to strength adding notch after impressive notch to their belt of events.
In recognition for their efforts and successes, Club Fresh and Dream Cream, the nightlife branches of Fresh Entertainment were awarded the prestigious ‘Events Company of the Year’ by the UAE’s Radio 1.
Fresh Entertainment most recently added West Coast Customs launch in Dubai to their list of events, as well as FRESH COMEDY at Babalou Bar @ Brixton Mass which ran for 4 months.
Acts such as Lloyd Banks and 112 have also been added to their list of massively successful international R&B acts.
Fresh Entertainment were also responsible for organising sell-out international acts including Artful Dodger, DJ Matt White, Nina Sky and Amerie, house legend Brandon Block, Paul Jackson, Alex P and Tall Paul, spanning both Abu Dhabi and Dubai emirates. With success after success, Club Fresh have cemented their position as leaders in the events field for both urban and house acts, and have proven that no star is out of reach for the worldwide Fresh network.
Fresh Entertainment Portfolio Concerts
- Amerie & Nina Sky 2006 Hiltonia, Abu Dhabi
- West Coast Customs 2007 Dubai Media City, Dubai
- 112 2007 Chi at the Lodge, Dubai
- *West Coast Customs 2007 Dubai Media City
- *artists who performed at WCC show were, Lloyd, Omarion and Blackstreet
Club Events
- John Digweed 2005 The Mix Club, Dubai
- David Morales 2005 The Mix Club, Dubai
- Harry Romero 2005 The Mix Club, Dubai
- Brandon Block 2006 Crown Plaza, Dubai
- Alex P 2006 Crown Plaza, Dubai
- Paul Jackson 2006 Crown Plaza, Dubai
- Montel Jordan 2007 The Mix Club, Dubai
- Dru Hill 2007 The Mix Club, Dubai
- Horace Brown 2007 The Mix Club, Dubai
- Lloyd Banks 2007 The Mix Club, Dubai
- FRESH COMEDY 2010 Babalou Club, Brixton
- Blackstreet 2011 Babalou Club, Brixton
- 2011 Circle Club, Manchester
- 2011 Faces Club, Essex
- Other shows included:
- Artful Dodger
- Airforce One
- Club Envy Launch
- DJ Wylie
- Pied Piper and MC Creed
Fresh Entertainment specializes in tailor made events for different environments. We are capable of promoting and putting on our own shows as well as being a company which can arrange and launch different products and services.
With the wide range of events in the past along with the experience and good relationships, Fresh Entertainment are also a booking agency who can book and reach any artist required for any occasion.
